As seen on Dragons Den.

The Cuddledry baby towel attaches to the parent like an apron, so both hands are free. Lifting baby up out of the bath is easy and safe, and you cuddle and dry your baby in your arms naturally, strengthening the bond between you when baby feels most vulnerable. You don't have to think about holding a towel at all.

This is the major safety advantage of the Cuddledry system, but there are plenty more features to its unique design. The towel ensure the parent STAYS DRY and therefore less likely to get the floor wet and slip, and the towel is ATTACHED to you which prevents the risk of having to move away from your baby for even a second. The SINGLE-HANDED EASY RELEASE poppers allow you to simply remove the towel from yourself and lay baby down on their changing mat still snugly wrapped. In addition, the towel is DOUBLE-LAYERED, not only giving it a luxurious thick texture, but absorbing water faster and keeping it away from baby's skin.

The Cuddledry 100% certified organic baby bath towel is safer, more eco-friendly and luxurious than anything else you can buy for your baby.

Happy bathing!